US cotton company injects innovative vitality into cotton fiber

US cotton company has been in China for 20 years and has been committed to promoting the demand for cotton products and the added value. On October 11-13, the US Cotton Company unveiled the 2017 China International Fabric Accessories (Autumn and Winter) Expo held at the National Convention and Exhibition Center (Shanghai), continuing to promote sustainable and superior cotton products, injecting innovative vitality into the sustainable fiber of cotton, adding additional Value, thereby increasing its market competitiveness. At the same time, Cotton Incorporated continues to promote the responsible cotton planting and sourcing project CottonLEADSTM.

Berrye Worsham, President and CEO of Cotton Incorporated, said, “Cotton is advancing on the 'Sports Road'. Through innovative technologies such as STORMCOTTONTM, WICKINGWINDOWSTM, TransDRYTM, TOUGHCOTTONTM, improving the performance of cottonwear in outdoor and sportswear, Brands and retailers realize that cotton is competitive in these areas and can meet consumer demand."

The focus of the US Cotton Company is to enhance the functional properties of natural cotton fibers while focusing on environmental protection, and to convince cotton users that their raw materials are grown in a responsible manner. “The company and the global CottonLEADSTM project partners work together to reduce water and energy inputs in cotton planting and significantly reduce environmental footprints while significantly increasing cotton production,” said William Kimbrell, senior director of Asian supply chain at Cotton Incorporated.

At booth 5.2-E50, visitors can see garments and fabrics that have been developed using innovative technology from US cotton companies and partners. In addition, US Cotton Company experts assist the industry to understand cotton's innovative technology and environmental products, focus on industry chain opportunities, explore marketing strategies, and provide technical solutions for the supply chain. At the same time, it provides a wealth of information and expertise from sustainability, consumer market data, industry insights, popular information and fabric development to help textile companies thrive.

Background introduction:

Cotton Incorporated ("CI") is a non-profit organization dedicated to the promotion of cotton products, funded by US upland cotton producers and cotton importers. The company's mission is to increase the demand and added value of cotton products through textile technology research and promotion activities worldwide. American Cotton has a world-class research and development center, actively engaged in new product development and improved cotton product performance.

Editor in charge: Xu Yuehua